Vitu - Marketing / Branding

I helped execute new campaigns for advertising and marketing materials, both print and digital. I redesigned and updated other segments of the company, such as Driver, and rebranded RMP. I led the endeavor of creating a consistent brand and identity in Vitu that spanned the sub-brands. I created style guides, helped implement new design strategies, acted as a visual designer for other digital products such as Vitu Pay, and assisted in UI/UX for new merchant portals and other digital products, including an iOS app.

Date: 2019-2020 / Client: Vitu / Role: Senior Graphic Designer (Brand & UX/UI) / URL: vitu.com / Tags: Branding, graphic design, Identity Design /

I created a cohesive brand identity for a Vitu product called, Driver. I animated this short clip for the app store and assisted in the UI/UX for the app itself.

This was a video that I created and animated to showcase online classes for RMP. Below is a complete redesign of the RMP brochure. I developed a new color scheme for the 10 different classes as well as fully redesigning the course books, both the cover and interior pages.