Nicole Splater

Vitu - Marketing / Branding

I played a key role in launching new advertising and marketing campaigns across both print and digital platforms. I undertook the redesign and enhancement of various company segments, including Driver, and successfully rebranded RMP. I spearheaded the initiative to establish a cohesive brand identity for Vitu that encompassed its sub-brands. Additionally, I developed style guides, contributed to the implementation of innovative design strategies, served as a visual designer for digital products like Vitu Pay, and supported UI/UX efforts for new merchant portals and other digital offerings, including an iOS application.

Date: 2019-2020 / Client: Vitu / Role: Senior Graphic Designer (Brand & UX/UI) / URL: vitu.com / Tags: Branding, graphic design, Identity Design /

I created a cohesive brand identity for a Vitu product called, Driver. I animated this short clip for the app store and assisted in the UI/UX for the app itself.

This video was produced and animated by me to highlight the online classes offered by RMP. Additionally, I have completely revamped the RMP brochure. I established a new color palette for the ten distinct classes and undertook a comprehensive redesign of the course materials, including both the covers and the interior pages.

More coming soon.