M&C Saatchi LA engaged my services to create a logo and brand identity for a blockchain enterprise named Fabric.
Fabric leverages blockchain technology to restore your control over personal data, enabling you to own and monetize it. This empowers you to benefit from the $100 billion spent each year on digital advertising. The current social landscape is fractured; every digital interaction—whether shopping, searching, or sharing—is monitored and sold to the highest bidder, often without your consent or compensation. Fabric represents a movement towards data transparency, allowing you to reclaim authority over your social media data by insisting that it be utilized, shared, and monetized according to your preferences. This initiative reinstates power to you, where it rightfully belongs.
My concept was to create a logo and identity that both conveyed technology and the human, social aspect of the company. Thus, the "f" in blocks representing blockchain which is placed within a dialogue box to touch upon the social, human aspect. Blockchain can often feel cold so I used a lowercase typeface and choose vibrant colors that feel happy and social.
