Desert Farms - Brand, Identity Design, + Packaging

The owner approached me with only a black and white logo, and I developed the complete brand identity for Desert Farms, encompassing the color palette, typography for the website, stationery, and all packaging elements. This included beverage labels, powdered milk containers, cosmetic products, and cooking fat packaging. Additionally, I designed a website tailored for the UK market and created milk packaging aimed at European consumers. The objective was to position camel milk as a healthier alternative to cow milk. Given that camel milk is relatively unfamiliar in the United States, it was essential to present the brand as clean, approachable, and fundamentally similar to traditional milk, but with added health benefits.