Desert Farms - Brand, Identity Design, + Packaging

The owner came to me with just a logo, and I created the brand identity for Desert Farms and just about everything else around it, including the including the color palette, typography for the website, stationery, and all packaging: beverage labels, powdered milk packages, cosmetic lines, and cooking fat. Included in this design were a website for the UK and milk packaging for marketing in Europe. The idea was to market the camel milk as a healthier alternative to cow milk. Since camel milk is somewhat new in the States, it was important to portray the brand as clean, friendly, and basically the same as milk but healthier.