This was as case study for a rebrand and packaging for Epson. At the time the packaging was unnecessarily large so to be more sustainable I cut back on the size. I also wanted to create better visibility when looking for colors either in retail stores or online. The redesigned mark encapsulates what Epson does best, printing, inks and paper. I also wanted to gear the brand towards the demographics which Epson serves; designers and photographers. This project was featured in "Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs & Explain What Makes Them Work"