Epson - Rebrand + Packaging

This was a case study for a rebrand and packaging for Epson. At the time, the packaging was unnecessarily large, so to be more sustainable, I cut back on the size. I also wanted to create better visibility when looking for colors, either in retail stores or online. The redesigned mark encapsulates what Epson does best: printing, inks, and paper. I also wanted to gear the brand towards the demographics that Epson serves: designers and photographers. This project was featured in "Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work."